A roadmap is a forward-looking plan that lays out the features, milestones or goals a company, product team or project intends to deliver, usually arranged along a timeline. In business it helps teams agree priorities and lets customers and investors see where a product is heading. Crypto projects publish roadmaps alongside their whitepaper, listing steps such as a testnet, mainnet launch, exchange listings or later upgrades; Ethereum's developers, for example, maintain a public roadmap of research and upgrades. A roadmap is a statement of intent rather than a promise. Dates often slip, and features may be dropped as plans change. During token sales, ambitious roadmaps were sometimes used to attract buyers to projects that never delivered, so analysts compare past roadmaps with what was actually built. Some token schemes tie releases of locked tokens to roadmap goals through milestone-based vesting.
Last updated 13 Nov 2026