My Story (VeChain)

My Story is a product-verification service created by DNV, a Norwegian testing, certification and assurance company (then called DNV GL), and launched in 2018 using the VeChainThor blockchain. It lets producers, such as wine makers and food companies, record audited information about how a product was made, sourced and transported. DNV checks key claims, and a record of the results is anchored on the blockchain so it cannot be quietly changed later. Shoppers scan a QR code on the label to see the product's history and the verification behind it. The aim is to help fight counterfeiting and support claims about origin and quality. My Story is one of the best-known examples of enterprise blockchain use in supply chains, an area where VeChain also relies on known validators such as the Authority Masternode. Its value depends on the honesty of the data entered, which the blockchain alone cannot guarantee.