Consumer Crypto

Consumer crypto is the part of the crypto industry that builds products for everyday users rather than for traders, institutions or developers. It includes easy-to-use wallets, payment and savings apps based on stablecoins, social networks, games, ticketing and loyalty schemes that run on blockchains, often hiding technical details such as keys and network fees. Investors and founders began using the term widely from around 2023, arguing that crypto had built plenty of infrastructure but few products ordinary people used regularly. Advances such as account abstraction, cheaper layer 2 networks and stablecoin payments are seen as enablers, while poor user experience, scams and unclear regulation remain obstacles. Also see Stablecoin Payments and Crypto Wallet.