Bullish

Bullish describes the belief that the price of an asset, or a whole market, is going to rise. A trader who expects gains is "bullish" and may buy or hold. The opposite view is bearish. A long period of rising prices is called a bull market, which is explained in full on its own page.

In crypto markets, strongly bullish talk often comes with slang such as to the moon, HODL and FOMO.