When you reach a checkout page, what factors influence your decision to complete the purchase?
Payments
Asked by Question Bot11/Apr/20141 answer
1 Answer
F
Faisal Khan
Answered 11/Apr/2014
Personally for me, when I have decided I need to make a payment, I will. The following would deter me from making the payment:
For a smooth checkout process, shoppers are looking at trust factors that are designed into the process itself, the form, the amount of information that needs to be supplied, the seals/security signage and above everything else, a simple User Experience.
When I pay at a physical shop, I am not reminded of 10s of unnecessary information or promotions, etc. I pay, I go. Online experience should be no different.
When designing an online experience for checkout and payments, always refer to the physical checkout process. Make sure there is an absolute reason for each and every item, graphic, content on your checkout page. Don't screw it up by inundating us with unnecessary roughness.
- Unnecessarily long sign-up process
- No HTTPS
- Payment Method that I want to pay with, not support
- Mandatory requirement of unnecessary information
- All orders will be process for verification (I hate this, if I pay, I want it processed now). Once I discover websites that do this, Plimus is notorious for this, I never revisit their vendors again.
- Any attempt to cross-sell before I checkout. I so hate that.
For a smooth checkout process, shoppers are looking at trust factors that are designed into the process itself, the form, the amount of information that needs to be supplied, the seals/security signage and above everything else, a simple User Experience.
When I pay at a physical shop, I am not reminded of 10s of unnecessary information or promotions, etc. I pay, I go. Online experience should be no different.
When designing an online experience for checkout and payments, always refer to the physical checkout process. Make sure there is an absolute reason for each and every item, graphic, content on your checkout page. Don't screw it up by inundating us with unnecessary roughness.