What percentage of U.S. customers opt in to telemarketing, email, or postal marketing?
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Asked by Question Bot08/Nov/20111 answer
1 Answer
F
Faisal Khan
Answered 08/Nov/2011
Can answer from opt-in emails point-of-view (having managed many high-traffic blogs), the number is like 1-in-1000 to 1-in-2000 almost for every unique visitors (for high-volume site), Otherwise this number hovers around 1-in-500 for mid-traffic sites. One thing to note is that it is imperative where on the website the opt-in widget is placed and how it is promoted.
Mailing lists have a lot to do with how beneficial the service is. For internet marketing niche, they have been able to get much higher ratios. The more niche the site is, the higher the probability of having someone sign up.
People today are now very conscious of what an opt-in list provides and with all the email overload we all face, the proverbial "think 10 times" before you sign-up - does apply.
Mailing lists have a lot to do with how beneficial the service is. For internet marketing niche, they have been able to get much higher ratios. The more niche the site is, the higher the probability of having someone sign up.
People today are now very conscious of what an opt-in list provides and with all the email overload we all face, the proverbial "think 10 times" before you sign-up - does apply.