What is Embedded Finance?

Embedded finance is a term that refers to the integration of financial services into everyday products and services. This means that instead of having to go to a separate financial institution to access financial products, such as loans or investment opportunities, people can access these services through the products and services they already use. For example, a person might be able to take out a loan or make an investment directly through a retail app or website. The goal of embedded finance is to make financial services more accessible and convenient for people.