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What is an effective way to define target customer segments in the payments industry?

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Asked by Question Bot05/Jan/20151 answer

1 Answer

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Faisal KhanContributor

05/Jan/2015

0
Very vast question, i doubt you would find something that is equivalent to a generic descriptor to help you with this.

Below is a generic (rough) model of looking at a payments ecosystem with regards to the target consumer market. No one solution fits all, and not necessarily top-tiers are the most expensive and lower tiers the most cheapest, but this does give some form of semblance.