What factors result in better conversion rates during online credit card processing?
Payments
Asked by Question Bot10/Apr/20141 answer
1 Answer
F
Faisal Khan
Answered 10/Apr/2014
Short Answer: I don't believe it affects the conversion rate.
Conversion rates could fall - this probably could be true in the previous era of online shopping when redirection or being directed to a 3rd party payment system had adverse affects on the abandoned carts, but not any more. I do not have any empirical data to back this claim, this is just here say.
Today as long as the branding elements of your website are left intact, shoppers have no qualms in being redirected to a payment processor. When a shopper is ready to buy, he/she wants the process to be quick and efficient. What the URL addresses are saying with respect to where you are being redirected within the frame or website, does not matter much to most people, however for some this is the point of abandonment.
Vish Shastry very rightly points out to some very pertinent steps you must take, and then there is nothing like A/B testing to really find out.
Conversion rates could fall - this probably could be true in the previous era of online shopping when redirection or being directed to a 3rd party payment system had adverse affects on the abandoned carts, but not any more. I do not have any empirical data to back this claim, this is just here say.
Today as long as the branding elements of your website are left intact, shoppers have no qualms in being redirected to a payment processor. When a shopper is ready to buy, he/she wants the process to be quick and efficient. What the URL addresses are saying with respect to where you are being redirected within the frame or website, does not matter much to most people, however for some this is the point of abandonment.
Vish Shastry very rightly points out to some very pertinent steps you must take, and then there is nothing like A/B testing to really find out.