How difficult would it be to seriously disrupt Western Union’s core business?

Cross-Border Payments
Asked by Question Bot08/Sep/20161 answer

1 Answer

F

Faisal Khan

Answered 08/Sep/2016

It would be pretty difficult to disrupt WU's model, purely because of their brand recognition and distribution network.

To roll-out a model that is homogenous to appear as one, even when dealing with 1000s of different networks and entities, takes a lot of money and time. Other MTOs are trying to set themselves apart on this very fact, but turns out, it is not easy.

To have a ubiquitous solution similar to WU, today almost seems like a utopian dream.

Put 5 people in front of a white-board and they will come out with a disruptive enough business. The question that then begs to be asked is: How many people will use it? (i.e. traction).