Are users who spend virtual currency on one platform likely to spend on others as well?
Payments
Asked by Question Bot12/Aug/20111 answer
1 Answer
F
Faisal Khan
Answered 12/Aug/2011
Yes, people do. But the caveat to the statement is that they are interacting with that platform long enough to justify the spend on the virtual currency. As an example, Facebook credits or Second Life Linden Dollars, if you are not spending enough time online at these properties, investing (and spending) the Virtual Currency, then makes no sense.
A very small segments invests minimal and then pals its way out of it. To me, virtual Currency makes sense (investing into) if I have a continued usage for it, on a particular site or sites. If the usage ability is highly restricted, then it makes no fundamental sense (other than curiosity) for me to invest.
Money is money at the end of the day, Virtual currencies are a direct derivate of the physical/digital money floating out in our wallets and bank accounts today - the ability to invest into the virtual currency would come out directly from the need and the end benefits it gives us as a result of purchasing that virtual currency.
A very small segments invests minimal and then pals its way out of it. To me, virtual Currency makes sense (investing into) if I have a continued usage for it, on a particular site or sites. If the usage ability is highly restricted, then it makes no fundamental sense (other than curiosity) for me to invest.
Money is money at the end of the day, Virtual currencies are a direct derivate of the physical/digital money floating out in our wallets and bank accounts today - the ability to invest into the virtual currency would come out directly from the need and the end benefits it gives us as a result of purchasing that virtual currency.